Our Work

Websites that deliver results

Case studies from real client projects. See the architecture decisions, performance metrics, and business outcomes behind each build.

3 delivered projects

Healthcare

Macquarie Park Medical Centre

Modern medical practice website with headless CMS and online booking integration

Headless CMS: Sanity CMS with visual editing, webhook-triggered rebuilds, and 12 content schemas

Online Booking: HotDoc integration across every page — header CTA, floating button, and dedicated booking page

Local SEO: JSON-LD MedicalOrganization schema, suburb targeting, Google Search Console connected

Accessibility: prefers-reduced-motion support, ARIA labels, focus-visible states, skip-to-content navigation

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Headless Architecture

Astro SSG with Sanity CMS backend. Content editors update through a hosted studio — changes trigger automatic rebuilds via webhook.

12 content schemas

Performance Engineered

Self-hosted variable font (eliminates Google Fonts waterfall), inline SVG sprite replaces 822KB icon font, critical CSS inlined.

Sub-second TTFB

Multi-Layer Parallax

Hero images, CTA bands, and section backgrounds use requestAnimationFrame-throttled parallax. Gracefully disabled on touch devices.

Automated Deployment

GitHub Actions with sparse checkout builds only the site directory. Cloudflare Pages direct upload with custom domain and apex redirect.

Zero-touch deploys

Sanity CMSHotDoc BookingParallax DesignLocal SEOJSON-LD SchemaCloudflare Pages

Construction & Development

Iconic Centre

Modular construction platform with dynamic suburb targeting and GSAP-powered visual storytelling

GSAP Hero Experience: Two-phase scroll-wipe hero — project showcase with stats transitions into brand messaging with ScrollTrigger-driven animation

171+ Suburb Pages: Dynamically generated landing pages for every LMR-eligible suburb in NSW, each with localised content and eligibility data

Sanity CMS + Blog: Content-managed blog with MDX components (callouts, comparison tables, key stats) and automatic article feeds

Lead Qualification: Multi-step eligibility assessment flow that qualifies prospects before the sales call — suburb lookup, site assessment, consultation booking

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Scroll-Wipe Hero

GSAP ScrollTrigger powers a two-phase hero: a project render with key stats pins on scroll, then wipes away to reveal brand messaging with badge animations. Custom cursor tracks across both phases.

2-phase animation

Dynamic Suburb SEO

171+ suburb landing pages generated from a structured data file at build time. Each page includes localised content, eligibility data, and Google Maps integration — targeting the long-tail of 'modular homes [suburb]' searches.

171+ pages

Typed Project System

Projects defined in a JSON schema with TypeScript types, helper functions, and responsive image pipelines. Gallery cards render from data with stats formatting, partner credits, and specification details.

Typed JSON + TS helpers

Blog with MDX Components

Sanity-powered blog with custom MDX components — callouts, comparison tables, key stats blocks, and article CTAs. Latest articles feed automatically into the homepage.

Astro 5 + Svelte 5Sanity CMSGSAP AnimationsLocal SEOLead CaptureCloudflare Pages

Construction & Development

Alliance Living

Premium website for a leading Sydney luxury construction firm, showcasing $250M+ in delivered projects

Luxury Portfolio: 11 project case studies with immersive photo galleries showcasing $250M+ in completed developments across Sydney

Trust Architecture: IPEX, Master Builders, ISO, and HIA certifications prominently displayed to establish credibility from the first scroll

WordPress CMS: Custom theme with Advanced Custom Fields allowing the team to add new projects, update galleries, and manage content independently

Performance: Optimised imagery with AVIF/WebP formats, lazy loading, and sub-2-second load times despite image-heavy portfolio pages

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Custom WordPress Theme

Built a bespoke theme with a project portfolio system — each development has its own page with galleries, specifications, partner credits, and location data.

11 project pages

Performance Despite Image Density

Luxury construction demands large, high-fidelity imagery. Engineered the site with AVIF format, responsive srcsets, and lazy loading to keep load times fast.

198ms TTFB

Certification Trust Bar

Industry certifications (IPEX, Master Builders, ISO, HIA) displayed as a persistent trust signal — critical for a firm competing in the $250M+ project tier.

Content Independence

WordPress CMS with Advanced Custom Fields means the Alliance team manages their own projects, blog posts, and team profiles without developer involvement.

Zero-touch content updates

WordPress CMSProject PortfolioResponsive GalleriesPerformance OptimizedIndustry Certifications

Testimonials

What our clients say

The team delivered a website that perfectly represents our practice. The online booking integration and content management system have made it effortless for our staff to keep everything up to date.

DSS

Dr. Shrey Srivastav

Director, Macquarie Park Medical Centre

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